I often work with small business owners and one thing that always surprises me when discussing public relations is how many people confuse this with marketing. The two are in fact very different, both beneficial in their own way of course, but the two don’t really intertwine. There are similarities to be found here and one can work to strengthen the other. With this being said it is important that you can differentiate between the two and learn about what PR firm can actually do for your business. Let’s take a look.
What is Public Relations?
To put this in a nutshell a public relations company is a practice which essentially manages and protects what the public think about your company. You can use a public relations company to promote the image that your company wants to project and the PR firm will ensure that nothing that the business does in the public eye will deviate from that image. PR firms can also help to firefight when a disaster takes place, and they are team of people who manage what the public this about your company.
What Can a PR Firm Do?
For a small business a PR firm can do a great deal fo good and here are just some of the tasks which you can expect them to do for you.
- Crisis Prevention and Recovery
- Social Networking
- Press Releases
- Speech Writing
- Award entry
- Event planning
- Relationship building with media companies
As you can clearly see here the aim of a PR firm is to promote your brand and your company image to the world, using other public outlets such as media companies.
Why Do You Need It?
The main reason as to why your company needs to invest in public relations is that the image and the brand that the company is trying to promote, is very often forgotten about during the day-to-day running of the business. This is completely understandable of course and as an owner or manager of the business your mind certainly should be on other, more important things. The point is however that whilst you are running the business, nobody is looking after the image of the company, something which issuing to bring in more business ultimately. You also need a public relations department or company because it is far too easy for you business to be trashed on social media or online, and you need someone who is fighting your corner and working hard to make sure that this business can be taken to the next level, and into the public consciousness.
Brand and image are absolutely everything in business and if you lose sight of that it could very well be the death knell of your company. Hiring a PR team means that you will be on the front foot, promoting the image that you want, and not one which is given to you.