Corinne

Reply-Rate Diagnostics: A Troubleshooting Tree for Outbound Teams

The Modern SDR Workflow: A Day Powered by AI Copilots

Discovery Call Prep With AI: Questions That Come From Homework

Generic discovery scripts burn scarce live minutes, here's how reps are building call plans from account context and buyer personality so every question earns its slot.

Build vs. Buy: Assembling Your Outbound Stack in 2026

Spreadsheets and custom scripts feel free until the team scales past three reps, here's an honest look at what each approach actually costs.

Human + AI Selling: Where the Machine Should Stop

A working boundary for 2026 sales teams, what belongs to the algorithm, what belongs to the rep, and what breaks when the two get swapped.

A Practical Taxonomy of B2B Buying Signals

Not every signal deserves a Slack alert, here's how experienced sales teams sort first-party, second-party and third-party intent before deciding what to act on today.

Follow-Up Without Being Annoying: The Persistence Playbook

The best sellers aren't the ones who follow up the most, they're the ones who follow up with something new to say each time.

From Research to Relevance: The 5-Minute Prospect Study

A repeatable pre-touch ritual, what to scan, what to note, and where AI earns its keep without doing the thinking for you.

One Inbox to Rule Them All: Centralizing Replies From Every Outreach Channel

Splitting outreach across email and LinkedIn is easy, splitting the replies across two inboxes is where deals quietly go to die.

Finding and Enriching Verified Leads Automatically: A Field Guide

A practical walkthrough of how modern prospecting stacks turn a rough ICP into a list of real, reachable people, and where GDPR discipline has to enter the process.

The Provinces Strike Back: France's Next Innovation Map Skips Paris

As digital and climate transitions reshape French cities, a handful of programs are betting that the country's next wave of innovation won't come from the capital.

Inside the Municipal Fast Lane: What Startups Actually Gain From Joining a City-Transition Program

As French cities race to modernize infrastructure and cut emissions, a growing number of startups are trading pure market logic for public-sector partnerships. Here's what founders should expect before signing up.

What Founders Actually Gain From Joining a City-Transition Program

Beyond funding, urban-transition programs offer founders something rarer: access to real municipal problems, procurement pathways, and long-term civic credibility. A look at what's on the table, and what isn't.

The Fake Parcel Text That Empties Your Bank Account

A missed-delivery SMS that looks completely legitimate is one of the most effective phishing tools in circulation, here is exactly how it works.

Your Landlord Cannot Just Keep Your Deposit, Here Is the Law

Tenants routinely lose money they are legally entitled to simply because they do not know the rules around deposit deductions.

Extended Warranties: When the Add-On Is Pure Profit for the Seller

The extended warranty pitch at the checkout is one of retail's most reliable revenue streams, and one of consumers' least useful purchases.

How to Write a Review That Actually Gets Results

A vague one-star rating achieves almost nothing, a well-constructed complaint review can move companies to act and warn other consumers effectively.

The 'Too Good to Be True' Holiday Rental That Does Not Exist

Fraudulent holiday listings continue to defraud travellers year after year, and the formula is boringly predictable once you know it.

Cancelled Flight? You Are Probably Owed More Than a Voucher

Airlines routinely offer vouchers to passengers whose flights are cancelled, knowing that most people do not realise they have a right to cash.

Subscription Traps: The Monthly Charge You Never Knowingly Agreed To

Pre-ticked boxes, buried clauses, and free trials that automatically renew are trapping consumers in subscriptions they did not intend to start.

Fake Five-Star Reviews: How to Read Between the Lines

Manipulated review scores are distorting purchasing decisions across every major platform, but the signs of inauthenticity are consistent and learnable.