Extended Warranties: When the Add-On Is Pure Profit for the Seller
The extended warranty pitch at the checkout is one of retail's most reliable revenue streams, and one of consumers' least useful purchases.
By Corinne · 2 min read
The extended warranty pitch at the checkout is one of retail's most reliable revenue streams, and one of consumers' least useful purchases.
Pre-ticked boxes, buried clauses, and free trials that automatically renew are trapping consumers in subscriptions they did not intend to start.